|Industry||Industrial & Agriculture, Household maintenance & pet products, Recruiting|
|Chief Creative Officer||Rob Schapiro|
|Associate Creative Director||Kevin Corfield, Derek Julin|
|Art Director||Derek Julin|
Credits & Description
"Mars" is the next phase of the recruitment campaign that 84 Lumber Company initiated with its :90 "Wall" commercial on the Super Bowl. The goal remains the same: 84 Lumber wants to attract under 30 "problem-solvers" to their management trainee program (also, secondarily, seasoned professionals who feel stagnated in their career). The new creative theme will be careers that are "challenging."