Deaths by J. Walter Thompson Sao Paulo for 91 Radio Rock

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Deaths

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market Brazil
Agency J. Walter Thompson Sao Paulo
Released June 2012

Awards

Cannes Lions 2012
Film Craft Lions Animation Bronze

Credits & Description

Category: Animation
Advertiser: 91 ROCK
Product/Service: 91 ROCK
Title: MORTES
Agency: JWT BRAZIL São Paulo, BRAZIL
Advertiser 91 ROCK
Product 91 ROCK
Entrant JWT BRAZIL São Paulo, BRAZIL
Entrant Company: JWT BRAZIL São Paulo, BRAZIL
DM/Advertising Agency: JWT BRAZIL São Paulo, BRAZIL
Brief Explanation
Alcohol is the third leading cause of death in the world. The Alcoholics Anonymous decided to do something about it. And raise this issue in an actual bar. With the name of customers in Hand (obs.: it is common for bars in Brazil to collect first and last names as the bar tab is handed out at the entrance), we printed perfect replicas of household bills and handed to customers to stir up conversation. Inside, instead of the bill, it read: For others, this is a reality, the Bar becomes a second home. If you know anyone who suffers from this problem, please contact the AA.