The American Automobile Association (AAA) Film Next Best Thing, Impenetrable Force Field by Eleven

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Next Best Thing, Impenetrable Force Field

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Industry Insurance
Media Film
Market United States
Agency Eleven
Creative Director Ted Bluey, Simon Mowbray
Art Director Sara Worthington
Copywriter Aryan Aminzadeh
Production The Sweet Shop
Director Stuart Mcdonald
Service Agency Arcade Edit Los Angeles
Released November 2012

Credits & Description

Media: TV
Category: Financial services
Agency: Eleven
Brand: AAA
Geo: Americas, United States
Advertising Agency: Eleven, San Francisco, CA, USA

Chief Creative Officer: Mike McKay
Creative Director: Ted Bluey
Copywriter: Aryan Aminzadeh
Art Director: Sara Worthington
Head of Integrated Production / Producer: Anastacia Maggioncalda
Radio Producer: Lana Burstein
OOH Producer: Mary Pestell

Group Business Director: Rob Garnett
Management Supervisor: Leslie Matteucci
Account Manager: Libby Dunn


Production Company: The Sweet Shop
Director: Stuart McDonald
Executive Producers: Andy Traines, Tracy Mays
Producer: Wayne Carmona


Editorial Company: ARCADE Edit/LA
Editor: Christjan Jordan
Assistant Editor: Laura Sanford
Producer: Kirsten Thon-Webb

Audio Record / Mix: film@eleven
Engineer: Matt Wood

Sound Design Company: MitOutSound
Sound Designer: Ren Klyce
Sound Design Producer: Misa Kageyama
Visual Effects Design Company: Luma
Creative Director: Simon Mowbray
Producer: Vicki Mayer

Brief Explanation
AAA auto insurance is the next best thing to being able to miraculously make the accident you were just in—or could be in—simply go away. Essentially, it’s second only to having the kind of protection that doesn’t even exist.