Abbe Pierre Foundation Film BDDP UNLIMITED: The Slums by BDDP & Fils Paris, Partizan

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BDDP UNLIMITED: The Slums

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Industry Charities, Foundations, Volunteers
Media Film
Market France
Agency BDDP & Fils Paris
Creative Director Aurore De Sousa
Art Director Olivier Moine
Copywriter Caroline Laumont
Agency Partizan
Director Valerie Pirson
Released December 2012

Credits & Description

To raise public awareness of this harsh reality and its magnitude, BDDP

Unlimited built a comprehensive campaign including a 30-second film,

billboards and a website dedicated to fundraising for this very worthy

cause.To emphasize the fact that "a hovel is the antithesis of a home" â the

campaignâs central theme, the film tells a story about childrenâs prejudices

and the two billboards twist common children's expressions. The poignant

film was directed by the young Valerie Pirson, and the thought-provoking

billboard photos were taken by Laurent Chehere.The fundraising campaign, managed by the Excel agency, was launched on Wednesday, 28 November on the non-aux-taudis.fr website. This interactive site encourages and enables donors to see how their support actually helps renovate a hovel.

Category: Charities & appeals
URL: http://www.youtube.com/watch?v=bZEPmlRHFgw
Client: The Fondation Abbé Pierre
Agency: BDDP & fils, Paris
Production: Partizan
Country: France
Director: Valérie Pirson
Creative Director: Aurore De Sousa
Art Director: Olivier Moine
Copywriter: Caroline Laumont
Post production: Erika Lausmann
Production Manager: Sanae Belkouri
Production Manager: Emilie Recorbet
Print Producer: Marie D'Ovidio