Abbe Pierre Foundation Film BDDP UNLIMITED: The Slums by BDDP & Fils Paris, Partizan

Adsarchive » Film » Abbe Pierre Foundation » BDDP UNLIMITED: The Slums


Pin to Collection
Add a note
Industry Charities, Foundations, Volunteers
Media Film
Market France
Agency BDDP & Fils Paris
Creative Director Aurore De Sousa
Art Director Olivier Moine
Copywriter Caroline Laumont
Agency Partizan
Director Valerie Pirson
Released December 2012

Credits & Description

To raise public awareness of this harsh reality and its magnitude, BDDP

Unlimited built a comprehensive campaign including a 30-second film,

billboards and a website dedicated to fundraising for this very worthy

cause.To emphasize the fact that "a hovel is the antithesis of a home" â the

campaignâs central theme, the film tells a story about childrenâs prejudices

and the two billboards twist common children's expressions. The poignant

film was directed by the young Valerie Pirson, and the thought-provoking

billboard photos were taken by Laurent Chehere.The fundraising campaign, managed by the Excel agency, was launched on Wednesday, 28 November on the website. This interactive site encourages and enables donors to see how their support actually helps renovate a hovel.

Category: Charities & appeals
Client: The Fondation Abbé Pierre
Agency: BDDP & fils, Paris
Production: Partizan
Country: France
Director: Valérie Pirson
Creative Director: Aurore De Sousa
Art Director: Olivier Moine
Copywriter: Caroline Laumont
Post production: Erika Lausmann
Production Manager: Sanae Belkouri
Production Manager: Emilie Recorbet
Print Producer: Marie D'Ovidio