MARATHON by McKinney New York for Abbott

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MARATHON

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Industry Diet Meals & Products
Media Film
Market United States
Agency McKinney New York
Director Andrew Zuchero, Aaron Wesner
Creative Director Bertrand Garbassi
Art Director Will Dean, Matt Trego, Shaun Sundholm, Meg Sewell
Copywriter Mona Hasan, Tom Sebanc
Producer Executive Producer Of Media Arts
Account Supervisor Michelle Williamson
Editor Jeffrey Mckinney, Greencard Pictures, Niles Adcock, Duncan Skiles
Production Greencard
Released March 2011

Credits & Description

Category: Internet Film
Advertiser: ABBOTT LABORATORIES
Product/Service: EAS SPORTS NUTRITION
Agency: McKINNEY
Production Company: GREENCARD PICTURES, New York, USA
Date of First Appearance: Mar 26 2011
Chief Creative Officer: Jonathan Cude
Creative Director: Group Creative Director: Liz Paradise/Associate Creative Director: Josh Leutz
Copywriter: Tom Sebanc/Mona Hasan
Art Director: Matt Trego/Meg Sewell/Will Dean/Shaun Sundholm
Agency Producer: Leslie Riley
Account Supervisor: Group Account Director: Walker Teele/Acct Sup: Meredith Krull/Melati Crook
Producer: Executive Producer: Emily Wiedermann/Producer: Aaron Ciazza
Director: Andrew Zuchero/Aaron Wesner
Editor: Duncan Skiles, Greencard Pictures/Niles Adcock, McKinney
Sound Design/Arrangement: David Jameson
Planner: Group Strategy Director: Sean Jecko/Becky Minervino/Interactive Strategist: Christin Prince
Other Credits: Talent: Samantha Wood/Sam Tickle/Image Artists: Forrest Maready/Emily Forsberg

English Description
The Unstoppable Tour. Day 30 — Marathon
To demonstrate the benefits of EAS® Sports Nutrition products, we devised a challenge: One Athlete. 30 Sports. 30 Days. 30 Cities. The Unstoppable Tour is a 30-webisode journey across the United States, documenting 30 consecutive days of sport, all powered by EAS.
Episode 30. The last day. Sam has completed 29 challenges in 29 days in 29 cities. He’s spent, emotionally and physically.
So naturally, we had him run a marathon. And not just any marathon, but the Catalina Island Eco Marathon. It’s rocky, it’s hilly and there’s no shade.
When we set out on this journey, we didn’t even know if it was possible. Now, just 26.2 miles away from the end of the line, the question on everyone’s mind was, did we push him just a little too far?