Absa Bank Film WHERE THE ARTS COME TOGETHER by The Jupiter Drawing Room South Africa

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WHERE THE ARTS COME TOGETHER

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Industry Business equipment & services, Corporate Image
Media Film
Market South Africa
Agency The Jupiter Drawing Room South Africa
Director Damian Armstrong
Executive Creative Director Thomas Cullinan
Creative Director Darren Cronje, Rajesh Ranchod Johannesburg
Art Director Darren Crionje, Celina Guimaraes, Liana Liebenberg, Renata Vice Johannesburg
Copywriter Francois Delport
Producer Tami Lane
Account Supervisor Lufuno Makungo
Production In Jozi
Production Whatwewant
Released March 2011

Credits & Description

Category: Corporate Image
Advertiser: ABSA BANK
Product/Service: KKNK ARTS FESTIVAL SPONSORSHIP
Agency: THE JUPITER DRAWING ROOM (SOUTH AFRICA)
Production Company: WHATWEWANT, South Africa, Johannesburg, SOUTH AFRICA, SOUTH AFRICA
Production Company: IN JOZI, South Africa, Johannesburg, SOUTH AFRICA, SOUTH AFRICA
Date of First Appearance: Mar 31 2011
Chief Creative Officer: Brad Reilly
Executive Creative Director: Thomas Cullinan
Creative Director: Darren Cronje/Rajesh Ranchod
Copywriter: Francois Delport
Art Director: Darren Crionje/Renata Vice/Celina Guimaraes/Liana Liebenberg
Agency Producer: Wendy Mechanik/Chloe Saunders/Angela Engelke
Account Supervisor: Lufuno Makungo
Producer: Tami Lane
Director: Damian Armstrong
Sound Design/Arrangement: In Jozi
Music: Fabian
Account Manager: Frankie Robinson
Director Of Photography: Rob Malpage
Other Credits: Art Buyer: Heather Wolmarans

English Description
KKNK is an annual South African Afrikaans language national arts festival. It showcases all kinds of local and international art forms including theatre, visual, music, lifestyle, culinary and the spoken word. Our brief was to communicate the wide variety of art forms being displayed at the 2011 festival.

Our campaign embodied 'Die Kunste Kom Bymekaar' (Where the Arts Come Together) by using art to promote art.

We created a TV commercial showing a collaberation between all the artists involved. The result was a fusion of musicians, actors and various artistic mediums (paint, food, wine, etc) into a single artpiece.