Province by Bouffant, The Jupiter Drawing Room South Africa for Absa Bank

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Province

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Industry Banking & Financial Services, Insurance
Media Film
Market South Africa
Agency Bouffant
Agency The Jupiter Drawing Room South Africa
Director Jono Hall
Executive Creative Director Tom Cullinan
Creative Director Jacques Shalom Johannesburg
Art Director John Withers
Copywriter Theo Egbers
Account manager Sachin Bhala
Released August 2012

Credits & Description

Category: Finance & insurance
Brand: Absa Life
Agency: The Jupiter Drawing Room, Johannesburg
Country: South Africa
Life Insurance isn't something most people want to think about when watching their favourite rugby team playing in the Absa Currie Cup. So, without making light of a touchy subject, we used euphemisms for death and related it to the emotions of a sports fan on game day.


The Absa Currie Cup competition pits South Africa's top rugby provinces against one another. This year,

Category: Finance & insurance
Client: Absa Life
Agency: The Jupiter Drawing Room, Johannesburg
Production: Fringe @ Bouffant
Country: South Africa
Director: Jono Hall
Chief Creative Officer: Brad Reilly
Executive Creative Director: Tom Cullinan
Creative Director: Jacques Shalom
Copywriter: Theo Egbers
Art Director: John Withers
Account Director: Tracey Ducci
Agency Producer: Vernadi Simpson
Account manager: Sachin Bhala