One Source [04:23] by Native VML Johannesburg for Absolut

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One Source [04:23]

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Industry Vodka
Media Film
Market United Kingdom
Agency Native VML Johannesburg
Chief Creative Officer Jason Xenopoulos
Executive Creative Director Ryan Macmanus
Art Director Andrew Ringrose, Ernst Lass, Hannes Esterhuizen
Copywriter Mari Basson
Production Egg Films
Director Sunu Gonera
Released December 2017

Credits & Description

Media: Web Film
Category: Drinks, alcoholic
Client: Absolut
Agency: Native VML
Production: Egg Films
Country: United Kingdom
Director: Sunu Gonera
Chief Creative Officer: Jason Xenopoulos
Executive Creative Director: Ryan Macmanus
Copywriter: Mari Basson
Art Director: Ernst Lass
Art Director: Andrew Ringrose
Art Director: Hannes Esterhuizen
Producer: Kerry McDonald
Producer: Kerry Hosford
Executive Producer: Colin Howard
DoP: Rory O'Grady
Project Manager: Allison Petersen
CEO: Jason Xenopoulos
Account Director: Gia Berger
Music and Sound
Song: OneSource/ Freedom
Mix: Andrew Baird @ Orangotang Music
Composer: Andrew Barid & Colin Vincent
Artist: Khuli Chana feat KayGizm, Victoria Kimani & Sarkodie/
Offline
Producer: David Oosthuizen
Editor: Gordon Midgely
Edit Company: Deliverance
Post Production / VFX
Colourist: Craig Simonetti @Pudding
Stylist: (wardrobe) Nola Williams and Sylvia Tetteyfio
Production Designer: Adi Koen
Published: December 2017
Synopsis:
Egg Films’ Sunu has directed Africa On Fire, NativeVML’s follow-up to the Cannes Gold-winning Absolut One Source campaign. Shot in Ghana, the four-minute film portrays creative revolutionaries as the superheroes they are with their art form as their superpower. South African rappers Khuli Chana and Sho Madjozi star as The Dragon and The Rain Queen respectively, while photographers Trevor Stuurman (SA), Fabrice Monteiro (Senegal-Benin) and Osborne Macharia (Kenya) are The Explorer; The Iron Warrior; and The Eye. The original One Source campaign birthed a SAMA and Metro FM-nominated music video, an iTunes SA number one single, and a bestselling album that became a war-cry for the continent’s creative revolution. One Source won Gold in Entertainment at Cannes Lions; was the most awarded campaign at The Bookmarks; and made Sunu and Kerry Hosford the top ranked director and producer respectively at this year’s Loerie Awards, where it won two Golds and eleven awards in total. More importantly, One Source helped Absolut reclaim its leadership position as the number one selling vodka in South Africa.