Absolut Film The Vodka With Nothing To Hide by BBH London

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The Vodka With Nothing To Hide

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Industry Vodka
Media Film
Market United Kingdom
Agency BBH London
Associate Creative Director Pablo Gonzalez De La Peña
Executive Creative Director Anthony Austin
Creative Mikael Alcock, Doug Fridlund
Production Somesuch & Co
Director Sam Hibbard
Released February 2018

Awards

D&AD Awards 2018
Film Advertising Crafts Casting for Film Advertising Wood Pencil
Film Advertising Crafts Direction for Film Advertising Wood Pencil

Credits & Description

Media: TV
Category: Drinks, alcoholic
Client: Absolut
Agency: BBH London
Production: Somesuch
Country: United Kingdom
Director: sam hibbard
Executive Creative Director: Anthony Austin
Creative: Doug Fridlund
Creative: Mikael Alcock
Producer: Natalie Parish
Producer: Lou Gagen
Assoc Creative Director: Pablo Gonzalez de la Pena
Executive Producer: Seth Wilson
DoP: Mårten Tedin
Strategist: Raphael Bittner and Flo Robertson
Associate Producer: Sarah Finnigan-Walsh
Account Manager: David White
Sound Production: String and Tins
Editor: Saam Hodivala
Edit Company: Work Post
Post Production House: The Mill
Published: February 2018
Synopsis:
Absolut employees bare all to show it really is 'the Vodka with Nothing to Hide.' Absolut's new film by BBH, London, leads the way for transparency in the most revealing way possible. From each seed to every bottle, Absolut's journey is laid bare for all to see - viewer discretion advised! Absolut launches a brand new film 'the vodka with nothing to hide' to prove just how transparent things are in Ahus, Sweden and features employees totally in the nude. From Absolut Vodka’s CO2 neutral distillation process to their sustainable ethos, viewers are invited on a revealing journey to discover how Absolut not only has nothing to hide, but have something worth shouting about.
The film, featuring employees from The Absolut Company, humorously pays homage to classic employee induction videos and highlights its sustainable, progressive approach to creating the highest quality vodka. The nudity is used as a metaphor for their transparent production process, so rest assured, employees at the distillery are normally found fully clothed.