Absolut Film LEMON DROP by TBWA\Chiat\Day USA, Traktor

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Industry Vodka
Media Film
Market United States
Agency TBWA\Chiat\Day USA
Director Traktor Through Partizan
Editor Rick Russell
Agency Traktor
Copywriter Alisa Sengel Wixom, Kris Wixom
Producer Rani Melendez
Released August 2010

Credits & Description

Category: Internet Film
Advertiser: ABSOLUT
Production Company: TRAKTOR, Venice, USA
Date of First Appearance: Aug 15 2010
Chief Creative Officer: Mark Figliulo
Creative Director: Alisa Sengel Wixom/Kris Wixom
Copywriter: Alisa Sengel Wixom/Kris Wixom
Agency Producer: Robert Valdes/Julia Menassa
Producer: Rani Melendez
Director: Traktor
Editor: Rick Russell
Post Production: Sound Lounge (Audio)
Director Of Photography: Christopher Doyle

English Description
In this short film from Absolut, we meet a character named Lemon Drop that, just like the drink, has two opposing sides - sweet and sour. Between the comedic, ridiculous plot and the sexy ‘B’ movie look, the film never takes itself too seriously, much like a Lemon Drop cocktail.

Ali Larter, of Resident Evil and Heroes, starred alongside Martin Kove, of Karate Kid. The film was directed by Traktor.

TV trailers directed viewers online to see the film as well as posters, banners, and outdoor.