Absolut: NY-Z - Absolut NY-Z by TBWA\Chiat\Day New York, The Unknown Artist for Absolut

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Absolut: NY-Z - Absolut NY-Z

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Industry Vodka
Media Film
Market United States
Agency TBWA\Chiat\Day New York
Director Danny Clinch
Creative Mark Figliulo, Thiago Zanato, Hoj Jomehri, Paul Greenhouse, Lindha Narvaez, Matt Bijarchi, Julia Menassa
Agency The Unknown Artist
Director Danny Clinch
Released March 2010

Credits & Description

Continuing to collaborate with creative visionaries, ABSOLUT Vodka presents a new 13-minute short film featuring Jay-Z. The documentary, titled NY-Z, was directed by Danny Clinch and paints a rare portrait of the global hip-hop icon. With unprecedented access to Jay-Z the days and moments leading up to, and after, his legendary September 11th benefit concert at Madison Square Garden, Danny Clinch gives us an intimate glimpse into Jay-Z: his childhood, his motivation as an artist, his passion for music, and his muse, New York. He presents the historic ABSOLUT Concert Series event from a unique perspective, Jay-Z's.
The ABSOLUT Concert Series represents a partnership between ABSOLUT and another New York icon, Madison Square Garden. NY-Z kicks off this partnership with a celebration of New York through Jay-Z's eyes, a collaborative effort between the creative brand and the two New York icons: Jay-Z and Madison Square Garden. The campaign was created by long-standing ad agency of record TBWA\Chiat\Day. In addition to the 13-minute film, there are also 30 and 60 second trailers to be used online, as TV commercials, and at MSG marquees and screens. There is also print, out-of-home, and a digital platform that engages social media to promote, distribute, and premiere the film on 3/22.
Client: Absolut
Agency: TBWA\Chiat\Day New York
Production Company: unknown
Director(s): Danny Clinch
Creatives: Hoj Jomehri (Executive Creative Director)
Creatives: Thiago Zanato (Creative Director)
Creatives: Mark Figliulo (Executive Producer)
Creatives: Matt Bijarchi (Executive Producer)
Creatives: Ian Crystal (Executive Producer)
Creatives: Lindha Narvaez (Producer)
Creatives: Vance Burberry (DoP)
Creatives: Julia Menassa (Agency Producer)
Creatives: Paul Greenhouse (Editor)
Country: United States of America