|Agency||TBWA\Chiat\Day New York|
|Creative||Mark Figliulo, Thiago Zanato, Hoj Jomehri, Paul Greenhouse, Lindha Narvaez, Matt Bijarchi, Julia Menassa|
|Agency||The Unknown Artist|
Credits & Description
Continuing to collaborate with creative visionaries, ABSOLUT Vodka presents a new 13-minute short film featuring Jay-Z. The documentary, titled NY-Z, was directed by Danny Clinch and paints a rare portrait of the global hip-hop icon. With unprecedented access to Jay-Z the days and moments leading up to, and after, his legendary September 11th benefit concert at Madison Square Garden, Danny Clinch gives us an intimate glimpse into Jay-Z: his childhood, his motivation as an artist, his passion for music, and his muse, New York. He presents the historic ABSOLUT Concert Series event from a unique perspective, Jay-Z's.