SUNDOWN by TBWA\RAAD Dubai for Abu Dhabi Airports Company (ADAC)

SUNDOWN

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Industry Airports
Media Film
Market United Arab Emirates
Agency TBWA\RAAD Dubai
Executive Creative Director Martin Lever
Creative Director Timothy Brothers
Production Boomtown Productions
Released September 2010

Credits & Description

Category: Corporate Image
Advertiser: ADAC
Product/Service: AIRPORTS
Agency: TBWA\RAAD\ABU DHABI
Production Company: BOOMTOWN PRODUCTIONS, Dubai, UNITED ARAB EMIRATES
Date of First Appearance: Sep 1 2010
Executive Creative Director: Martin Lever
Creative Director: Timothy Brothers
Agency Producer: Richard Forbes-Robertson
Account Manager: Fadi Jarjour

English Description
Ramadan is the holy Islamic month. Not just a time of fasting, but one of
reflection, introspection, and most importantly time with family. ADAC ' the
Abu Dhabi Airports Company ' have a clear role to play during the month,
and not just in terms of connecting people. They wanted to communicate a
message to the public. And to do it at the most relevant time. All media
bought was timed for sunset (the daily breaking of the fast)... And to say
'No matter where you are in the world, have a safe and happy Ramadan'.
The crescent moon at the end is not only symbolic of Ramadan, but the
perfect way to launch Abu Dhabi Airport's brand new control tower!