AC Hotels Film The Machine by FRED & FARID New York

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The Machine

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Industry Hotels & Resorts
Media Film
Market United States
Agency FRED & FARID New York
Chief Creative Officer Fred & Farid
Associate Creative Director Michael Hess
Creative Director Laurent Leccia
Junior Art Director Jack Hwang
Copywriter Adriana Leite
Production The Mill
Director Oliver Davies, Annais LaRocca
Released March 2018

Credits & Description

Category: Hospitality, Tourism
Media: Film
Brand: Marriott / AC Hotels
Agency: FF
Geo: United States
Advertising Agency: FF, New York, USA
Chief Creative Officers: Fred & Farid
Brand Supervisors: Benoit Racle, Tracy Scarlato, Julia Washington, Jaclyn Tesone
Agency Supervisor: Amanda Hellman, Augustin Zeller, Madeleine Loosbrock
Creative Director: Laurent Leccia
Copywriter: Adriana Leite
Associate Creative Director: Michael Hess
Junior Art Director: Jack Hwang
Head of Strategy: Colin Nagy
Brand Strategist: Emily Mulvey
Agency Producer: Amanda Van Caneghem
Production Company / Post Production: The Mill / New York
Directors: Oliver Davies, Annais LaRocca
Head of US Content: Ian Bearce
Executive Producer: Zu Al-Kadiri
Producer: Tia Perkins
Post Producer: Cynthia Louissaint
Editors: Leanne Belgiorno, Joe Simons
Music: Tuesday Collective
Senior Producer: Vida Ventura
Junior Producer: Sid Rao
EP: Theo de Gunzburg
Sound Design: Gramercy Post
Audio Engineer: James Foster
Published: March 2018
“You may not see all the details, but you will feel them.” Unpacked will take you on an artistic and poetic journey, exploring some of the subtle details that enhance the AC Hotel guests’ experience.
“The Machine” will reveal the unique details that make the Berkel slicer more than an iconic design piece, but also a unique experience for our hotel guests.