Honda Film UNCLE by Concept Cafe Advertising

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UNCLE

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Industry Cars
Media Film
Market United States
Agency Concept Cafe Advertising
Director Sébastien Grousset
Art Director Julian Aristizabal
Copywriter Sebastian Moltedo
Producer David Chipon, Elda Bravo
Production ACA Films
Released October 2010

Credits & Description

Category: Cars
Advertiser: AMERICAN HONDA
Product/Service: ACCORD COUPE
Agency: CONCEPT CAFÉ ADVERTISING
Production Company: ACA FILMS, Miami, USA
Date of First Appearance: Oct 8 2010
Chief Creative Officer: Salvador Veloso
Copywriter: Sebastian Moltedo
Art Director: Julian Aristizabal
Agency Producer: Maricel Zambrano/Adriana Correa
Producer: David Chipon/Elda Bravo
Director: Sebastien Grousset
Sound Design/Arrangement: Chaleko Post
Director Of Photography: Pancho Alcaine
Editing Company: Chaleko Post

English Description
Nonconformity is what drives our target´s life today and fuels their desire to change what is around them by creating a better self. This is the same nonconformity that has driven Honda to change the midsize car category year over year by improvingupon itself and stand out as the best mid size sedan in America. The staple of which is the Accord Coupe. Both car and driver have a bold willingness to self improve themselves and as a result raise the bar for everyone else in theirpeer group.

The feeling to have the power to change oneself is rewarding and fulfilling. Every change starts with oneself. The ability to change oneself and influence on those around you is empowering and it makes people aware that the only thing they can count on happening is TODAY. They can’t count on what happened before and which is long gone in the past nor can they count on the future where nothing is ever guaranteed to happen. True power comes from changing things NOW.