|Industry||Computers & Computer Accessories|
|Director||Erik Buth, Alex O’Shaughnessy|
Credits & Description
Ace Hardware, the largest retailer-owned hardware cooperative in the industry, is re-establishing itself as the quick and easy destination for taking care of the home. On April 7, Ace launched via GSD&M Idea City a new marketing campaign with the theme, “I Will,” which highlights each of Ace’s 4,500 locally owned stores as the go-to place for consumers who need quick service and expert home maintenance advice so consumers can get on to what matters most in their lives.