Action Contre La Faim Film Justice for Muttur by TBWA Paris, Wanda Productions

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Justice for Muttur

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Industry Public awareness, Public Safety, Health & Hygiene, Human Rights
Media Film
Market France
Agency TBWA Paris
Director Luis Nieto
Art Director Nicolas Dutartre
Copywriter Glen Troadec
Agency Wanda Productions
Released October 2012


Cannes Lions 2013
Film Craft Lions Animation Gold

Credits & Description

Media: TV
Geo: France
Category: Public interest
Agency: TBWA
Brand: Action Contre La Faim
On 4th of August 2006, 17 aid workers from Action Contre la Faim were murdered in the offices of the NGO in Muttur, southeastern Sri Lanka, while violent fights were taking place in the city. Since 2006, Action Contre la Faim is fighting for the opening of an international investigation supervised by the United Nations. To finally shed light on the circumstances and on those who are guilty of this massacre. To make sure this crime doesnʼt remain unpunished. To raise awareness, the film presents a fictitious testimony. Without falling into the free violence pitfall, the film manages to express the terrible reality with astuteness and poetry. Symbolically playing with the white NGOʼs T-shirt and the victimsʼ blood shedded on it, the film tends to give a voice to the last witnesses of this horrible day of August 4th, 2006. The talent of the director Luis Nieto who mixes realism and metaphor makes this testimony visually both powerful and striking.
Advertising Agency: TBWA\Paris, Boulogne Billancourt, France
Creative Directors: Rémi Noël, Eric Holden
Art Director: Nicolas Dutartre
Copywriter: Glen Troadec
Agency producer: Blaise Izard
Sound Production: \Else
Sound Production: Fabrice Pouvreau
Director: Luis Nieto
Production company: Wanda
Agency: Anne Vincent, Claire Botreau, Franck Botbol, Hugues Cholez
Advertiser: Anne Degroux, Arnau