ActionAid Film AVENUE by McCann Erickson Athens

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AVENUE

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Industry Charities, Foundations, Volunteers
Media Film
Market Greece
Agency McCann Erickson Athens
Director Argyris Papadimitropoulos
Executive Creative Director Eleni Zisimopoulou
Creative Director Lena Kalothetou
Art Director Emily Michailidou
Copywriter Antonis Roussos
Producer Danae Spathara
Account Supervisor Stefanos Katsafouris
Production STEFI Productions
Released September 2011

Credits & Description

Category: Fundraising & appeals
Advertiser: ACTIONAID
Product/Service: ACTIONAID
Agency: McCANN ATHENS
Production Company: STEFI PRODUCTIONS, Athens, GREECE
Executive Creative Director: Eleni Zisimopoulou
Creative Director: Lena Kalothetou
Copywriter: Antonis Roussos
Art Director: Emily Michailidou
Agency Producer: Marina Tsopouroglou
Account Supervisor: Stefanos Katsafouris
Producer: Danae Spathara
Director: Argyris Papadimitropoulos
Account Manager: Harry Parianos
Cinematographer: Christos Karamanis
Director Of Photography: Christos Karamanis
Account Manager: Harry Parianos
Cinematographer: Christos Karamanis
Director Of Photography: Christos Karamanis

English Description
The film opens in a situation in which we would most definitely run and do something. The shocking image of a young girl in the middle of a busy highway in Athens. Her life is in immediate danger. We then “travel” far, to Africa. Sad, hard images of children also in danger, from abandonment, poverty, famine. The message is urgent. Not seeing the imminent danger in front of your eyes, doesn’t mean you don’t have to help.