ActionAid Film PENCIL by McCann Erickson Athens

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PENCIL

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Industry Charities, Foundations, Volunteers
Media Film
Market Greece
Agency McCann Erickson Athens
Director Argyris Papadimitropoulos
Art Director Lena Kalothetou
Copywriter Eleni Zisimopoulou
Account Supervisor Stefanos Katsafouris
Production STEFI Productions
Released September 2011

Credits & Description

Category: Fundraising & appeals
Advertiser: ACTIONAID
Product/Service: ACTIONAID
Agency: McCANN ATHENS
Production Company: STEFI PRODUCTIONS, Athens, GREECE
Executive Creative Director: Eleni Zisimopoulou
Copywriter: Eleni Zisimopoulou
Art Director: Lena Kalothetou
Agency Producer: Marina Tsopouroglou
Account Supervisor: Stefanos Katsafouris
Director: Argyris Papadimitropoulos
Account Manager: Harry Parianos
Cinematographer: Christos Karamanis
Director Of Photography: Christos Karamanis
Account Manager: Harry Parianos
Cinematographer: Christos Karamanis
Director Of Photography: Christos Karamanis
English Description
While in the Western World a kid chewing on his pencil means fidgeting, we have used the same visual to symbolize the fact that basic education can stop hunger.
The film opens with a child of a developing country sitting on a desk in a deserted landscape chewing on a pencil. Then, an urgent request is made for SMS send outs in order to help Actionaid raise funds to build a school in Rwanda.