Coop Jednota Film TARTARE SAUCE by Jandl Bratislava

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TARTARE SAUCE

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Industry Diet Meals & Products
Media Film
Market Slovakia
Agency Jandl Bratislava
Director Jiri Hanych
Creative Director Rado Ondrejicek, Jan Fajnor
Art Director Pavel Gajdos
Copywriter Karol Thiry, Samo Marec
Producer Michal Hlavacka
Account Supervisor Marek Stejskal
Editor Ludek Hudec
Production Protos Production
Released September 2010

Credits & Description

Category: Savoury Foods
Advertiser: COOP JEDNOTA SLOVENSKO
Product/Service: COOP JEDNOTA TARTARE SAUCE
Agency: JANDL
Production Company: PROTOS PRODUCTION, Bratislava, SLOVAK REPUBLIC
Date of First Appearance: Sep 20 2010
Chief Creative Officer: Pavel Fuksa
Creative Director: Ján Fajnor / Rado Ondrejicek
Copywriter: Karol Thiry/Samo Marec
Art Director: Pavel Gajdos
Account Supervisor: Marek Stejskal
Producer: Michal Hlavacka
Director: Jiri Hanych
Editor: Ludek Hudec
Music: Michal Novinski
Account Manager: Zuzana Maliniaková
Planner: Marek Rajcsányi
Director Of Photography: Alexander Surkala

English Description
The spot is based on the typical roles of the two characters used in the concept, with the shepherd (the chief) being the wiser and older and the sidekick the younger and more naive one. Using this roleplay, tartare sauce is promoted by the sidekick once again showing his lack of understanding.