TOILET PAPER by Jandl Bratislava for Coop Jednota

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TOILET PAPER

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Industry Diet Meals & Products
Media Film
Market Slovakia
Agency Jandl Bratislava
Director Jiri Hanych
Creative Director Rado Ondrejicek, Jan Fajnor
Art Director Pavel Gajdos
Copywriter Karol Thiry, Samo Marec
Producer Michal Hlavacka
Account Supervisor Marek Stejskal
Editor Ludek Hudec
Production Protos Production
Released September 2010

Credits & Description

Category: Toiletries
Advertiser: COOP JEDNOTA SLOVENSKO
Product/Service: COOP JEDNOTA TOILET PAPER
Agency: JANDL
Production Company: PROTOS PRODUCTION, Bratislava, SLOVAK REPUBLIC
Date of First Appearance: Oct 10 2010
Chief Creative Officer: Pavel Fuksa
Creative Director: Ján Fajnor / Rado Ondrejicek
Copywriter: Karol Thiry/Samo Marec
Art Director: Pavel Gajdos
Account Supervisor: Marek Stejskal
Producer: Michal Hlavacka
Director: Jiri Hanych
Editor: Ludek Hudec
Music: Michal Novinski
Account Manager: Zuzana Maliniaková
Planner: Marek Rajcsányi
Director Of Photography: Alexander Surkala

English Description
Enhancing the rural and traditional spirit of the concept, this spot is based on the shepherd’s tongue-in-cheek reaction to his sidekick’s request for toilet paper. The advert is in line with COOP Jednota’s communication strategy and provides information as well as entertainment in a relatively limited time.