Activision Film THERE IS A SOLDIER IN ALL OF US by MJZ, TBWA\Chiat\Day Los Angeles

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THERE IS A SOLDIER IN ALL OF US

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Industry Video Games/Consoles, Games
Media Film
Market United States
Agency MJZ
Agency TBWA\Chiat\Day Los Angeles
Director Rupert Sanders Mjz
Associate Creative Director Blake Kidder, Patrick Almaguer
Executive Creative Director Patrick Oneill
Creative Director Ecd- Gerry Graf Gcd- Scott Vitrone
Art Director Chase Madrid
Copywriter Chris Deninno
Producer Eric Stern
Account Supervisor Stan Fiorito
Editor Neil Smith @ Work Post
Released November 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: ACTIVISION
Product/Service: CALL OF DUTY BLACK OPS
Agency: TBWA\CHIAT\DAY LA
Production Company: MJZ, Los Angeles, USA
Date of First Appearance: Nov 7 2010
Chief Creative Officer: Rob Schwartz
Executive Creative Director: Patrick O'Neill
Creative Director: Gcd: Brett Craig/Cd: Olivier Rabenschlag/Acd: Patrick Almaguer/Blake Kidder
Copywriter: Chris DeNinno
Art Director: Chase Madrid
Agency Producer: Ep: Anh-Thu Le/Prod: Stanton Hill
Account Supervisor: Stan Fiorito
Producer: Eric Stern
Director: Rupert Sanders
Editor: Neil Smith
Music: "Gimme Shelter" Rolling Stones
Account Manager: Mike Parseghian
Cinematographer: Greg Frasier
Editing Company: Spotwelders
Other Credits: Vfx: Asylum
Associate Creative Director: Blake Kidder, Patrick Almaguer (TBWA\Chiat\Day)
Executive Director Of Integrated Production: Richard O'neill

English Description
The Call of Duty Franchise has been played by 55 million people worldwide. But it’s not just played by the stereotypical gamer you’d expect – it’s your neighbor, your doctor, celebrities, athletes, and that lawyer who just passed you on the street. For the launch TV spot for Call of Duty: Black Ops, we decided to celebrate the game’s incredible appeal. Set in a war-torn battlefield inspired by the game, each of the performers in the spot is a gamer in real life – getting to live out their ultimate fantasy. The ad is a reminder to the world that Call of Duty is more than a game. It’s a global cultural phenomenon. One that makes soldiers out of everyday people.