Hot Coals by FCB West San Francisco for Ad Council

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Hot Coals

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Industry Public awareness
Media Film
Market United States
Agency FCB West San Francisco
Chief Creative Officer Karin Onsager-Birch
Creative Director Mike Long
Art Director Drew Meiser
Copywriter Frank Fusco
Production Hungry Man
Director Dave Laden
Released August 2017

Credits & Description

Client
Michele Hillman Ad Council – Head of Campaign Development
Amy Gibson-Grant Ad Council – VP Campaign Development
Allyse Depenbrock Ad Council – Campaign Director
Conor Toomey Ad Council – Assistant Campaign Manager
Gwen Beavans USFS – National Wildfire Prevention Program Manager
Barb Geringer-Franier USFS – Fire Prevention, Mitigation & Education Program Manager
Product: Wildfire Prevention

FCB West
Karin Onsager-Birch Chief Creative Officer
Mike Long SVP, Group Creative Director
Drew Meiser Art Director
Frank Fusco Copywriter
Arlene Bae SVP, Group Management Director
Nissa Gutierrez Account Supervisor
Casey Leong Assistant Account Executive
Bill Spangler Senior Producer
Agnes Bussey Art Buyer
Ryan Hausberger Senior Planner

Production
Hungry Man Production Company
Dave Laden Director
Cut & Run Editing House
Lucas Eskin Editor

Synopsis:
In honor of Smokey Bear’s 73rd birthday, the Ad Council, the U.S. Forest Service and the National Association of State Foresters launched new digital-first videos and artwork inspired by beloved Smokey Bear posters to raise awareness of lesser known wildfire starts in an effort to decrease human-caused wildfires. FCB West has proudly developed pro bono public service announcements (PSAs) for Smokey Bear, longest-running public service advertising campaign in U.S. history, since his birth in 1944.