Ad Council Film Ice Cream by Station Film, kbs+p New York

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Ice Cream

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Industry Charities, Foundations, Volunteers
Media Film
Market United States
Agency Station Film
Agency kbs+p New York
Production Cut & Run
Director Scott Corbett
Creative Director Will Bright
Art Director Kevin Gentile
Copywriter Michael Abell
Editor Joel Miller
Released December 2011

Awards

London International Awards 2012
TV/Cinema/Online Film Corporate Image Bronze Winner

Credits & Description

Entrant: kbs+ New York, New York
Adopt US Kids Campaign - "Ice Cream"
Corporate Name of Client: Ad Council
Agency: kbs+ New York, New York
President/Co-Chief Creative Officer: Ed Brojerdi
Co-Chief Creative Officer: Izzy DeBellis
Creative Director: Will Bright
Associate Creative Directors: Michael Abell/Kevin Gentile
Copywriter: Michael Abell
Art Director: Kevin Gentile
Agency Producer: Dennis McKinley
Director Integrated Content Production: Dominic Ferro
Executive Content Business Affairs Manager: Andrea Fagan
Chief Integration Officer: David Jenkins
Agency Account Supervisor: Gabriela Benitez
Agency Account Director: Tanisha Abernathy
Advertiser’s Supervisors:
Rowena Tse, Vice President, Campaign Director, Ad Council/Allison Mantz, Campaign Manager, Ad Council
Production Company: Station Films, New York
Director: Scott Corbett
Line Porducer: Elizabeth Amaral
Executive Producer: Tom Rossano
Cinematographer: Jeff Venditti
Editing Facility: Cut + Run, New York
Editor: Joel Miller
Description of the Project
There are more than 408,000 children in the foster care system with 115,000 eligible for adoption. So the need for adoptive parents is very real.
While most potential parents want to help, many question their parenting ability. Many believe that they must be perfect in order to be good parents.
Using humor and a simple truth, creative executions remind prospective parents that they “Don’t have to be perfect to be a perfect parent.”
Since its initial launch, the campaign has earned more than $300 million in donated media while 19,000 families have registered on adoptuskids.org and more than 13,000 children have been placed with a families.