Add-sports Association For The Handicapped Film CONSTRUCTION by Isobar Sao Paulo

CONSTRUCTION

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Industry Public awareness, Racial/Ethnic/Handicapped/Minority Awareness
Media Film
Market Brazil
Agency Isobar Sao Paulo
Creative Director Carlos Domingos
Art Director Henrique Mattos, Tales Lima, Cristiano Rodrigues, Fuku
Copywriter Charles Faria, Daguito Rodrigues
Production Junk Om
Director Marcelo Barbosa
Editor Adriano Torres
Production Oxcine
Released January 2011

Credits & Description

Category: Public Awareness Messages
Advertiser: ADD / SPORTING ASSOCIATION FOR THE DISABLED
Product/Service: AWARENESS
Agency: AGE ISOBAR
Production Company: OXCINE, Sao Paulo, São Paulo, BRAZIL, BRAZIL
Production Company: JUNK OM, Sao Paulo, São Paulo, BRAZIL, BRAZIL
Date of First Appearance: Jan 10 2011
Creative Director: Carlos Domingos
Copywriter: Daguito Rodrigues/Charles Faria
Art Director: Henrique Mattos/Fuku/Cristiano Rodrigues/Tales Lima
Director: Marcelo Barbosa
Editor: Adriano Torres
Sound Design/Arrangement: Junk/Om
Cinematographer: Otavio Coutinho

English Description
A handicapped man asks for help to put some bags in his car's trunk. A man helps him with effort. Then, the handicapped stands up, showing that he was pretending and that he can walk. The man gets surprised, feeling betrayed.
Concept: "When you park in a disabled spot you're pretending to. Respect".