Weighs on You by 180 LA, Eleven, The Mill for Adidas

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Weighs on You

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Agency 180 LA
Art Director Adam Groves
Copywriter Zac Ryder
Agency Eleven
Agency The Mill
Director Sam Brown Producer
Executive Creative Director William Gelner
Producer Sabrina Elizondo
Head of Broadcast Natasha Wellesley
Editor Rick Lawley At The Whitehouse
Released July 2012

Credits & Description

Campaign: adiZero 5 Star with Robert Griffin III
Length: :30/:15
Spot: “Weighs on You”
Agency: 180 Los Angeles
Client: Adidas
Agency: 180LA
Executive Creative Director: William Gelner
Creative Directors: Grant Holland, Gavin Milner
Copywriter: Zac Ryder
Art Director: Adam Groves
Executive Producer/Managing Partner: Peter Cline
Head of Broadcast: Natasha Wellesley
Director of Client Services: Chad Bettor
Account Director: Jerico Cabaysa
Account Manager: Paul Kinsella
Planner: Martin Ramos
Business Affairs Manager: London Wright-Pegs
Production
Production Co.: Director’s Bureau
Director: Sam Brown
DOP: Alwin Kuchler
Executive Producer: Melissa Culligan
Line Producer: Jason Manz
Production Designer: Pete Zumba
Stylist: Jackie Roach
Football Coordinator: Kevin Cassidy
Shoot Location: Washington DC
Shoot Date: June 9 & 10
Editorial
Editorial Company: The Whitehouse
Editor: Rick Lawley
Executive Producer: Joni Williamson
Assistant Editor: James Dierx
Completion/Special Effects
Colorist: Adam Scott
Transfer Facility: The Mill LA
Online/VFX: The Mill LA
VFX Supervisor: Tim Burke
Henry/Flame Artist: Tim Burke
Executive Producer: Sue Troyan
Head of Production: Ben Hampshire
Producer: Sabrina Elizondo
Recording Mix
Recording Studio: Eleven
Date: 7/11/12
Mixer: Jeff Payne
Asst Mixer: Ben Freer
Executive Producer: DJ Fox
Music/Sound Design
Original Music by Human
Client Credits
Director of Brand Marketing: Britt Jorgenson
Director, Brand Communications & Digital Marketing: Chris Murphy
Sr. Brand & Digital Marketing Manager: Jeremy Darlow