Adidas Film Crazyquick, Quick Ain't Fair by 180 LA

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Crazyquick, Quick Ain't Fair

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market United States
Agency 180 LA
Director Andre Stringer
Executive Creative Director William Gelner
Creative Director Amir Farhang, Jake Montgomery
Art Director Marcus Cross
Copywriter Kevin Steele
Producer Nicole Fina
Editor Stewart Reeves
Production Reset

Production Rock Paper Scissors
Service Agency Beacon Street Studios
Released April 2013

Credits & Description

180LA's latest commercial for Adidas is "Quick Ain't Fair". When you're Quicker than your opponents, it ain't fair. It ain't fair that Quick goes number 1, makes All-Star teams and wins Rookie of the Year. It ain't fair that the Crazyquick has the innovation and technology to make you Quicker. A$AP Rocky tells the story of #QuickAintFair featuring basketballers John Wall (Washington Wizards), Damian Lillard (Portland Trail Blazers) and Jrue Holiday (Philadelphia 76ers). Featuring the track "Goldie" by A$AP Rocky.
Category: Sportswear
Client: Adidas
Agency: 180LA
Production: Reset
Country: United States of America
Director: Andre Stringer
Executive Creative Director: william gelner
Creative Director: amir farhang
Creative Director: Jake Montgomery
Art Director: Marcus Cross
Copywriter: Kevin Steele
Producer: Nicole Fina
Executive Producer: Jeff McDougal
Executive Producer: Carol Lynn Weaver
Executive Producer: Asher Edwards
Agency Producer: Colleen Wellman
Head of Production: Natasha Wellesley
Head of Account Management: Chad Bettor
Account Manager: Lauren Wax
Global Group Communications Director: Ryan Morlan
Global Communications Manager: Lorrin Pascoe
Track: âGoldieâ
Artist: A$AP Rocky
Line Producer: Adam Cramer
Editorial Company: Rock Paper Scissors
Editor: Stewart Reeves
Managing Director: Linda Carlson
Transfer Company: MPC
Colorist: Mark Gethin
Color Producer: Amanda Ornelas
Special effects/VFX Company: MPC
Flame Lead: Jake Montgomery
3D Lead: Daniel Marsh
Flame: Jake Montgomery,Andy Edwards
Nuke: Will Voss, Lisa Ryan
CG/FX: Erik Borzi,Maxx Burman, Christian Sanchez, Michael Wynd
Mix Company: Beacon Street
Mixer: Mike Franklin