Adidas Film Creativity is the Answer by Sockeye

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Creativity is the Answer

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market United States
Agency Sockeye
Released July 2018

Credits & Description

Agency: Sockeye.
Media: TV
Category: Sportswear
Client: Adidas
Agency: Sockeye
Country: United States of America
Published: July 2018
Synopsis:
During the 2018 FIFA World Cup, Adidas believes creativity goes beyond the pitch. Across every aspect of sport culture, "Creativity is the Answer." Creators from London, Los Angeles, Tokyo, Paris, Shanghai, New York and host city Moscow have come together to help shape the narrative. Athletes, musicians, artists, filmmakers and adidas to make a first-ever open-sourced campaign and real-time pulse of the World Cup. Together, the world proves creativity is the difference-maker in an athlete’s game, life and world.