Heavy by 180 LA for Adidas

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market United States
Agency 180 LA
Director Matt Bieler
Executive Creative Director William Gelner
Art Director Adam Groves
Copywriter Zac Ryder
Producer Casey Conroy Justin Beaupre, Tammie Smalls
Head of Broadcast Natasha Wellesley
Editor Isaac Chen
Production Serial Pictures
Released August 2012

Credits & Description

Spot: "Heavy"
Client: Adidas/Dick's Sporting Goods
Agency: 180LA
Executive Creative Director: William Gelner
Creative Directors: Grant Holland, Gavin Milner
Copywriter: Zac Ryder
Art Director: Adam Groves
EP/Managing Partner: Peter Cline
Head of Broadcast: Natasha Wellesley
Sr. Producer: David Emery
Group Account Director: Chad Bettor
Account Director: Jerico Cabaysa
Production Company: Serial Pictures
Director: Matt Bieler
DP: Jeff Cutter
EP: Violaine Etienne
Editorial: Cut+Run
Editor: Isaac Chen
EP: Carr Schilling
Head of Production: Christie Price
VFX/Post: Ring Of Fire
VFX Supervisor: John Myers
Flame: Jerry Spivack, Shelly Dutcher, Brian Shneider, Brian Petras, Brian Colon
EP: John Myers
Producer: Casey Conroy, Tammie Smalls
Colorist: Adam Scott, The Mill
Mix: Eleven Sound
Mixer: Jeff Payne
Music: Human