Adidas Film Zx Flux, 1 by Mtv & Udox, U-Dox

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Zx Flux, 1

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Industry Sportswear, Athletic Footwear & Accessories
Media Film
Market United Kingdom
Agency Mtv & Udox
Creative Director Andrew Jones, James Callahan
Agency U-Dox
Production Futuredeluxe
Creative Director Andrew Jones, James Callahan
Released February 2015


Circle Awards 2015
Digital Craft Best Animation* - Campaign Bronze

Credits & Description

Agency: Futuredeluxe
Brand: Adidas
Advertising Agency: Udox
Agency Producer: Bella Scarr
Production Company: Futuredeluxe
Creative Director: Andrew Jones / James Callahan / Markos Kay
Creatives: Futuredeluxe
Digital Agency: Futuredeluxe
Designer(s): Alexa Sirbu, Markos Kay, Nidia Dias, Remy Williams, Xander Marritt
Others Associated And Title: Sound Design - Zelig Sound
Description (in 100 Words Or Fewer): A Series Of Short Animations To Launch Adidas Originals’ New Lightweight Running Shoe The Zx Flux . A Contemporary Stripped Down Version Of The Original Classic Zx Range. Representing The Principles Of Minimalism. The Films Were Created For The Brands Below-the-line Storytelling And Digital Media Placements.
The Campaign Went On To Brake Records For Moving Image Shares And Likes On Adidas Originals’ Global Social Feeds.