|Industry||Banking & Financial Services|
|Executive Creative Director||Andy Mendelsohn|
|Producer||Heather Haley, Leanne Diamond|
Credits & Description
Fluid Editor John "JP" Piccolo recently teamed up with Station Films Director Sam Cadman via agency Erwin Penland to tackle the business of customer service for a commercial campaign to promote Advance America.The campaign captures the unscripted reactions of customers approaching a deliberately disrespectful hot dog vendor. JP crafts Cadman's expansive footage into several :30s presenting a closer look at the confusion of each customer.