Numbers by Erwin Penland, Station Film for Advance America

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Industry Banking & Financial Services
Media Film
Market United States
Agency Erwin Penland
Director Sam Cadman
Executive Creative Director Andy Mendelsohn
Producer Heather Haley, Leanne Diamond
Editor John Piccolo
Agency Station Film
Released May 2013

Credits & Description

Fluid Editor John "JP" Piccolo recently teamed up with Station Films Director Sam Cadman via agency Erwin Penland to tackle the business of customer service for a commercial campaign to promote Advance America.The campaign captures the unscripted reactions of customers approaching a deliberately disrespectful hot dog vendor. JP crafts Cadman's expansive footage into several :30s presenting a closer look at the confusion of each customer.
Category: Finance & insurance
Client: Advance America
Agency: Erwin Penland
Production: Station Films
Country: United States of America
Director: Sam Cadman
Executive Creative Director: Andy Mendelsohn
Group Creative Director: Joe Gilman
Creative Director/ writer: Pete Kearney
Creative Director/ art director: Jimmy Collins
Producer: Heather Haley
Producer: Leanne Diamond
Executive Producer: Laura Relovsky
Editing Company: Fluid
Editor: John Piccolo
Music: Butter Music and Sound
Mix: Mr. Bronx Audio Post
Mixer: Dave Wolfe