Aecc (spanish Association Against Cancer) Film FIX YOU by McCann Madrid

FIX YOU

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Industry Against Cancer
Media Film
Market Spain
Agency McCann Madrid
Director Rebeca Diaz Morales
Executive Creative Director Ricard Figueras, Santiago Lucero, Leandro Raposo, Pablo Stricker, Monica Moro, Pablo Colonnese
Art Director Victor Gomez
Copywriter Pedro Rego
Producer Jose Javier Jimenez, Josep Roure
Account Supervisor Angeles Porcel
Production Brother's Films
Released May 2012

Awards

Eurobest 2012
Film Fundraising & Appeals Bronze

Credits & Description

Category: Fundraising & appeals
Advertiser: AECC (THE SPANISH CANCER RESEARCH ASSOCIATION)
Product/Service: CANCER RESEARCH
Agency: McCANN ERICKSON SPAIN
Production Company: BROTHER'S FILMS, Madrid, SPAIN
Chief Creative Officer: Leandro Raposo
Executive Creative Director: Monica Moro/Pablo Colonnese
Creative Director: Pedro Rego/Victor Gomez
Copywriter: Pedro Rego
Art Director: Victor Gomez
Agency Producer: Josep Roure
Account Supervisor: Angeles Porcel
Producer: Josep Roure, Jose Javier Jimenez
Director: Rebeca Diaz

English Description
Maria, a woman that has just gotten over a cancer, wants to thank everyone that in one way or another have collaborated in her recovery for their support, doing something she had never done before. This is how the spot begins, recorded almost live on January 17th, 2012, showing this moment in which Maria is in a theater full of family, friends, partners, nurses, doctors…hundreds of people that surprise her with their attendance, and to whom she also surprised, opening her heart and dedicating them a known song.