Light Post Projectors by Dim&Canzian for AES Eletropaulo

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Light Post Projectors

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Industry Energy & Water Utilities, Raw Materials & Minerals, Public awareness
Media Film
Market Brazil
Agency Dim&Canzian
Director Marcos Alberti
Executive Creative Director Michele D'ippolito
Creative Director Gabriel L. Araujo, Michele D'ippolito
Art Director Bruno Salgueiro, Thiago Nabisco, Wanslez Quaresma
Copywriter Samuel Segatelli
Producer Murillo Moura
Editor David Donato, Teisson Froes
Released May 2013

Credits & Description

Category: Public services & utilities
Brand: AES Eletropaulo
Agency: Dim&Canzian
Country: Brazil
The Brazilian agency Dim&Canzian has just created to AES Eletropaulo, one of the main energy providers in Brazil, the Light Posts Projectors, a road show project using light and a set of lens device that turned the light posts fo the first time into a new media channel to tell stories.Clients were invited to access the fansite www.historiasquebrilham.com.br (shinning stories) and send their lives remarkable moments that happened in places enlightened by the light posts of the cities.
The best stories had their headlines projected by the light posts exactly where they took place.
Category: Public services & utilities
Client: AES Eletropaulo
Agency: Dim&Canzian
Country: Brazil
Director: Marcos Alberti
Creative Director: Bruno Salgueiro
Executive Creative Director: Michele D'Ippolito
Creative Director: Michele D'Ippolito
Creative Director: Gabriel Araújo
Creative Director: Samuel Segatelli
Art Director: Bruno Salgueiro
Copywriter: Samuel Segatelli
Art Director: Thiago Nabisco
Art Director: Wanslez Quaresma
Producer: Murillo Moura
Sound Design: Shuffle Áudio
Planner: Samantha Barbiere
Editor: David Donato
Editor: Teisson Froes