WARRIORS by Impact BBDO Jeddah for AFC Asian Cup Qatar

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WARRIORS

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Industry Sports Teams & Events
Media Film
Market Qatar
Agency Impact BBDO Jeddah
Director Alejandro Toledo
Producer Diana El Gebaly
Account Supervisor Chris Galanto
Production The Fantastic Film Factory
Released December 2010

Credits & Description

Category: Entertainment & Leisure
Advertiser: AFC ASIAN CUP QATAR 2011
Product/Service: ASIAN CUP FOOTBALL TOURNAMENT
Agency: IMPACT BBDO QATAR
Production Company: THE FANTASTIC FILM FACTORY, Beirut, LEBANON
Date of First Appearance: Dec 27 2010
Chief Creative Officer: Carlos Amseyan
Agency Producer: Rany Sarouphim
Account Supervisor: Chris Galanto
Producer: Diana El Gebaly
Director: Alejandro Toledo
Director Of Photography: Rafa Liuch

English Description
A simple idea, an epic production. This was a one off TVC commissioned by the local organizing committee for the Asian Football Championships taking place in Qatar in January 2011. Objective was to create excitement for the games, and provide pure entertainment value for TV viewers.
Warriors from different Asian nations prepare for battle, but just as they are about to clash a little Qatari boy appears with a football, which he defiantly places in the middle of the battle field. Weapons are dropped, armor removed, and the fierce warriors transform into football players.