Afroreggae Film 9TH SYMPHONY by F/Nazca Saatchi & Saatchi Sao Paulo

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Industry Publishing, streaming & media
Media Film
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Creative Director Fabio Fernandes, Carlos Di Celio
Art Director Joao Linneu, Rodrigo Castellari, Theo Rocha
Copywriter Pedro Prado, Eduardo Lima
Producer Prodigo Films
Account Supervisor Andre Gustavo Soares
Editor Vellas, Laga
Production Prodigo Films
Released February 2011

Credits & Description

Category: Publications & Media
Advertiser: AFROREGGAE
Production Company: PRODIGO FILMS, São Paulo , BRAZIL
Date of First Appearance: Feb 7 2011
Chief Creative Officer: Fabio Fernandes
Creative Director: Fabio Fernandes/Eduardo Lima
Copywriter: Pedro Prado
Art Director: Rodrigo Castellari
Agency Producer: Regiani Pettinelli
Account Supervisor: André Gustavo
Advertiser's Supervisor: José Junior
Producer: Prodigo Films
Director: Vellas/Laga
Editor: Vellas/Laga
Sound Design/Arrangement: Satélite
Post Production: Prodigo Films Team
Account Manager: Ricardo Bosco
Planner: Fernand Alphen/Bertrand Cocallemen
Other Credits: Locution By: Paul Negão

English Description
The campaign promotes the third season of the Conexões Urbanas (Urban Connections) TV program, on the Multishow channel, which has the goal of creating and expanding the bonds of knowledge, culture and affectivity among different segments of society. This concept is highlighted by making an analogy between the creation of Beethoven’s 9th Symphony and the way the program connects with the most recent ideas regarding sustainability, social technology, citizenship and, most importantly, peace.