American International Assurance/ Aia Film AIA Protection Campaign 30 by TBWA\Hong Kong

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AIA Protection Campaign 30

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Industry Insurance
Media Film
Market Hong Kong SAR China
Agency TBWA\Hong Kong
Director Luis Nieto
Executive Creative Director James Procter
Creative Joe Chow, Mike Wu, Ken Hui, Louis Fung, Annie Loo
Photographer Joan Garrigosa
Released November 2012

Credits & Description

The campaign, created by TBWAHong Kong, was filmed in Cape Town South Africa using a safari theme as an analogy to highlight the dangers of complacency when selecting critical Illness coverage.
Category: Health & safety
Client: AIA Hong Kong
Agency: TBWAHong Kong
Country: Hong Kong
Director: Nieto
Executive Creative Director: James Procter
Group Creative Director: Esther Wong.
Creative: Louis Fung
Creative: joe chow
Creative: Ken Hui
Creative: Mike Wu
Creative: Annie Loo
Group Account Director: Pauline Wong
Account Director: Kathy Wong
Agency Producer: Joan Garrigosa
Agency Producer: Pat Mak
Photographer: Joan Garrigosa
Senior Account Manager: Winnie Yuen
Senior Account Manager: Latona Lai
Managing Director: Joanne Lao
Head of Planning: Terence Ling.