Solidarites Film WATER & INK by BDDP Unlimited Paris

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Industry Charities, Foundations, Volunteers
Media Film
Market France
Agency BDDP Unlimited Paris
Creative Director Guillaume-Ulrich Chifflot
Art Director Fabien Nunez
Copywriter Fabien Duval
Account Supervisor Marco De La Fuente
Production Hush
Director Clément Beauvais
Producer Arthur De Kersauson, Nicolas Lhermitte
Released March 2011

Credits & Description

Category: Fundraising & Appeals
Product/Service: AID FOR WAR VICTIMS
Production Company: HUSH, Paris, FRANCE
Date of First Appearance: Mar 17 2011
Chief Creative Officer: Guillaume-Ulrich Chifflot
Executive Creative Director: Guillaume-Ulrich Chifflot
Creative Director: Guillaume-Ulrich Chifflot
Copywriter: Fabien Duval
Art Director: Fabien Nunez
Agency Producer: Bddp Unlimited
Account Supervisor: Marco De La Fuente
Advertiser's Supervisor: Alain Boinet/Constance Decorde/Patricia De Venevelles
Producer: Nicolas Lhermitte/Arthur De Kersauson
Director: Clément Beauvais
Sound Design/Arrangement: Sound Production/Else
Music: Elisa Hiscox/Softly (I Leave You)
Account Manager: Marco De La Fuente/Irache Martinez/Anne-Céline Bloch
Planner: Christian Baujard

English Description
To mark World Water Day, on March 22nd 2011, Solidarités International decided to roll out a campaign to build awareness of the scourge of undrinkable water.

Today, ± 3.6 million people, including 1.5 million children under the age of 5, die every year of diseases borne by unhealthy water, making it the world’s leading cause of death.

Yet the public isn’t aware of it and political leaders do not demonstrate the drive it takes to end the terrible deaths. The campaign calls on journalists to spread awareness of this scourge and appeal to readers to sign a petition that will be personally handed to the French President during the 6th World Water Forum in March 2012.

To evoke the silent and invisible threat of unhealthy water, we opted for a creative minimalist approach that is both visually appealing and surprising, using water and ink exclusively.
The spot shows the power of ink to reveal the invisible.

Voice over :
Water may seem harmless
Colorless, odorless, transparent.
….Water may seem harmless, but it kills 8 million people every year all around the world
… Just like that...silently…quietly...
When only a little bit of ink can reveal this terrible truth.