Aides Guns by TBWA\ Paris for Aides

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Aides Guns

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Industry Public awareness
Media Film
Market France
Agency TBWA\ Paris
Director Joseph Ford, Jules Zuppicich
Executive Creative Director Remi Noel, Eric Holden
Art Director Sébastien Skrzypczak
Copywriter Stéphane Kaczorowski
Producer Julien Rigoulot @ Cosa
Account Supervisor Anne Vincent, Veronique Fourniotakis, Marion Floch, Teddy Notari
Editor Camille Delamarre @ Otra
Production Cosa
Released June 2012

Credits & Description

Advertised brand: AIDES
Advert title: Guns
Headline and copy text (in English):
Advertising Agency: TBWA\PARIS, Boulogne Billancourt, France

Executive Creative Director : Eric Holden, Rémi Noël
Art Director: Sébastien Skrzypczak
Copywriter: Stéphane Kaczorowski
Additional credits:
Agency Producer: Guillaume Faurel / Maxime Boiron (head of TV)
Account Supervisor: Anne Vincent, Véronique Fourniotakis, Marion Floch, Teddy Notari
Production: COSA
Producer: Julien Rigoulot @ COSA
Director: Jules & Joseph
D.O.P: Erwan Elies
Editor: Camille Delamarre @ OTRA
Editing Company: OTRA
Sound Production: ELSE
Sound Design/Arrangement: \Else, Benoit Dunaigre, Fabrice Pouvreau
Music: Tick Of The Clock « Chromatics »
Post Production: OTRA
Short rationale (optional):
AIDES would like to remind everybody the importance of AIDS testings.
In this film, the hand of each character appears in the shape of a gun. Indeed, we all have a weapon to make Aids disappear. Only a drop of blood from the fingertip and 30 minutes are needed to have an AIDS testing.
If each of us has this easy and quick testing, AIDS will disappear.