|Industry||Public Safety, Health & Hygiene|
|Market||Hong Kong SAR China|
|Executive Creative Director||James Procter|
|Creative Director||Ken Hui|
|Art Director||Chika Tsang, Alan Wong|
Credits & Description
TBWAHong Kong has launched a campaign for AIDS Concern in a bid to drive numbers of HIV tests amongst heterosexual males by highlighting exposure awareness and proactive testing to eliminate fear of infection.