Airtel Film ​Naming by Noah's Ark Lagos

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Industry Mobile Communications
Media Film
Market Nigeria
Agency Noah's Ark Lagos
Chief Creative Officer Lanre Adisa
Executive Creative Director Abolaji Alausa
Creative Director Yemi Arawore, Maurice Ugwonoh
Art Director Ezekiel Rezedenz, Mitchelle Defounga, Wale Emmanuel Akodu
Copywriter Jesujoba Popoola, Baruch Apata
Production Ark Resources
Director Bruce Paynter
Released June 2018

Credits & Description

Media: Film
Brand: Airtel
Agency: Noah's Ark Creative
Geo: Nigeria
Advertising Agency: Noah's Ark, Ikeja, Nigeria
Chief Creative Officer: Lanre Adisa
Executive Creative Director: Abolaji Alausa
Creative Directors: Maurice Ugwonoh, Yemi Arawore
Copywriters: Baruch Apata, Jesujoba Popoola
Art Directors: Ezekiel Rezedenz, Mitchelle Defounga, Wale Emmanuel Akodu
Account Managers: Funke Adekola, Judith Ezeali, Segun Akinyemiju, Anuoluwapo Kabiawu
Account Planner: Fred Akinmuyisitan
Production House: Ark Resources Entertainment
Producer: Faruq Lasaki
Director: Bruce Paynter
Sound: Rotimi Akinfemiwa
Published: June 2018
The naming ceremony is quite symbolic in Nigeria, and mothers-in-law often “compete” for who really owns the child. This story is about how the more data-savvy mother-in-law tries to outshine her somewhat conservative peer, who unknown to many, also has a data side to her