Akron Children’s Hospital: Actually, He Is a Doctor. And He Plays One on TV, 4 by Marcus Thomas Cleveland for Akron Children’s Hospital

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Industry Hospitals, Healthcare facilities & Medical Services
Media Film
Market United States
Agency Marcus Thomas Cleveland
Executive Creative Director Joanne Kim
Creative Director Jim Sollisch
Art Director Brian Roach
Production Authentic Films
Director Kevin Kerwin
Released June 2011

Credits & Description

Actually, He Is a Doctor. And He Plays One on TV.
Campaign Fact Sheet
Client: Akron Children’s Hospital, Akron and Youngstown, Ohio
Agency: Marcus Thomas, Cleveland
Brief: Build trust.
Differentiate from more widely known Cleveland Clinic and University
Hospitals.
Campaign: Fourteen TV :30s. Each is one doctor’s real, unscripted dialogue.
Approximately 8 – 10 hours of film per :30 spot.
Sample enfolded claims:
- Among first U.S. pediatric programs to treat irregular heartbeat with cryoablation (no radiation required).
- First U.S. children’s hospital sports medicine center.
- Leader in national study on hospital infection rates.
- Leader in study and treatment of mitochondrial disease.
Primary target: Moms with kids under 18.
Special targets: Potential donors, community leaders, referring doctors.
Media:
Broadcast only.
Heavy prime time, including top rated American Idol, Brothers & Sisters,
House, Gray’s Anatomy, etc. Also supplemental early AM, early fringe, and
late news slots, including Fox late news sponsorship.
DMA:
Northeast Ohio (Cleveland, Youngstown)
ECD: Joanne Kim
CD: Jim Sollisch
AD: Brian Roach
CW: T.J. Prochaska
Exec Prod.: Nikki Di Franco
Prod.: Laurie Znidarsic
Prod. Co.: *Authentic Films*, Cleveland
Dir./Co-D.P.: Kevin Kerwin
Co-D.P.: Russell Lee
Sound Engineer/Line Prod.: Kate O’Neil
Post/Titles/Conform/Editor: Tamara Treu, freelance, New York
Asst. Editor: Jon Dean, freelance, New York
Post/Sound Mix/Color: Ringside Creative, Detroit
Audio Engineer: Jeremy Schemm
Colorist: Rick Unger
Location: Akron Children’s Hospital

The Film titled Akron Children’s Hospital: Actually, He Is a Doctor. And He Plays One on TV, 4 was done by Marcus Thomas Cleveland advertising agency for Akron Children’s Hospital in United States. It was released in Jun 2011.