Akron Children’s Hospital Film NeuroSturgeon by Marcus Thomas Cleveland


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Industry Hospitals, Healthcare facilities & Medical Services
Media Film
Market United States
Agency Marcus Thomas Cleveland
Creative Director Jim Sollisch
Art Director Laura Seidel
Copywriter Brandi Papania
Editor Laurie Znidarsic
Production Authentic Films
Production Ringside Creative
Released April 2013

Credits & Description

Advertised brand: Akron Children’s Hospital
Advert title(s): NeuroSturgeon
Headline and copy text: “What do you call a fish who does brain surgery?”
Graphic: “A year ago, Mackenzie couldn’t walk or talk.”
Commercial is approximately 1/5 kid-shot.
Advertising Agency: Marcus Thomas, Cleveland, U.S.A.
Agency website: [http://marcusthomasllc.com](http://marcusthomasllc.com/)
Creative Director: Jim Sollisch
Art Director: Laura Seidel
Copywriter: Brandi Papania
Additional credits:
ECD: Joanne Kim
Editor: Laurie Znidarsic
Agency Prod.: Nikki Di Franco
Prod. Co.: Authentic Films, Cleveland
Dir.: Kevin Kerwin
D.P.: Russell Lee
Exec Prod.: Kate O’Neil
Post: Ringside Creative, Detroit
On-Line Editor: Cristin Cramer
Audio Engineer: Jeremy Schemm
Colorist: Rick Unger
Published: April, 2013
Short rationale (optional): To show seriously ill kid patients getting better (depending on their condition, some will never be 100% cured), we gave them the cameras and told them to just “shoot yourself being yourself.” The commercials were filmed largely (and in the case of one spot, completely) by the actual kid patients.