Alchemist Pharmacy Film VAGABOND by McCann Erickson Mumbai

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VAGABOND

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Industry Hospitals, Healthcare facilities & Medical Services
Media Film
Market India
Agency McCann Erickson Mumbai
Director Abhijit Chaudhuri
Art Director Prasoon Joshi
Producer Anju Vaswani, Arindam Mitra
Editor Rohit Prakash
Production Qed
Released June 2010

Credits & Description

Category: Corporate Image
Advertiser: ALCHEMIST
Product/Service: HOSPITALS AND HEALTH CARE
Agency: McCANN WORLDGROUP
Production Company: QED, Mumbai, INDIA
Date of First Appearance: Jun 20 2010
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Prasoon Joshi
Copywriter: Prasoon Joshi
Art Director: Prasoon Joshi
Producer: Arindam Mitra/Anju Vaswani
Director: Abhijit Chaudhuri (Dadu)
Editor: Prakash ( Prime Focus – Khar)
Sound Design/Arrangement: Mohit Chauhan/Vipin Mishra

English Description
The story is based upon a real small town story in India. A man becomes a laughing stock for the entire community, because of his strange antics. However, a little girl with a clear heart, sees the real pain of this deaf and dumb man & his inability to express as the reason for his behavior. This brings alive the core philosophy of Alchemist – to see beyond the obvious and reach for the truth.