Aldi Film Dave by BMF Australia

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Industry Supermarkets
Media Film
Market Australia
Agency BMF Australia
Associate Creative Director Rosita Rawnsley-Mason
Executive Creative Director Cam Blackley
Creative Director Alex Derwin
Art Director Rosita Rawnsley-Mason, Nadia Ahmad
Copywriter Tom Johnson, Millicient Malcom
Designer Matthew Hughes
Producer Cindy Kavanagh
Released July 2017

Credits & Description

As part of the Good Different brand platform ALDI launched a 30-second TV ad to tell Australians that good or bad their opinions matter. The ad stars Dave a man of few words and even fewer superlatives. When Dave says something is 'not bad' the world knows that it is in fact incredible. Agency: BMF
Media: TV
Category: Retail services
Client: ALDI Australia
Agency: BMF
Production: The Sweet Shop
Country: Australia
Director: Steve Ayson
Executive Creative Director: Cam Blackley
Creative Director: Alex Derwin
Art Director: Rosita Rawnsley-Mason
Art Director: Nadia Ahmad
Copywriter: Tom Johnson
Copywriter: Millicient Malcom
Producer: Cindy Kavanagh
Assoc Creative Director: Rosita Rawnsley-Mason
Executive Producer: Loren Bradley
Executive Producer: Edward Pontifex
Sound: Rumble Studios
DoP: Germain McMicking
Planner: Hugh Munro
Group Account Director: Toby Hussey
Account Director: Hayley Basham
Post production: ARC Edit
Post production: Alt VFX
Agency Producer: Jenny Lee-Archer
Editor: Peter Sciberras
Designer: Matthew Hughes
Managing Director: Stephen McArdle
Executive Planning Director: Christina Aventi
Managing Partner: Wilf Sweetland
Photographer: Gavin Johns
Art Buyer: Basir Salleh