Aldi Film ALDI Lunchbox by BMF Australia

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ALDI Lunchbox

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Industry Supermarkets
Media Film
Market Australia
Agency BMF Australia
Production Method Studios
Production Robber’s Dog
Released January 2013

Credits & Description

As the children around Australia get ready to go back to school, parents are again faced with the stress of packing a lunchbox that is both nutritionally balanced and to their kids' tastes.
. Over half of parents are stumped for ideas on what to pack
. 60% of parents suspect that their kids are throwing out or swapping items from their lunchbox
. Only 5% of lunchboxes include a serve of vegetables
So that is why ALDI and BMF, in conjunction with the Healthy Kids Association, came up with the ALDI Lunchbox Initiative. Based around an app and website, the initiative aims to educate and utilise an approved list of ALDI products to generate a week's worth of balanced lunchboxes at the click of a button. For added personalisation, and to involve children in lunchbox making process, the app allows parents to create user profiles for each of their kids, including food that they do (and don't) like.
See the app here -
Agency: BMF
Client: ALDI
Media Agency: MAXUS
Managing Partner Stephen McArdle
Executive Creative Director Carlos Alija & Laura Sampedro
Head of Art Sian Binder
Art Director Janet Szabados
Copywriter Katie Moore & Jonty Bell
Digital Creatives Simon Koay & Tim Smith
Planning Alison Tilling
Director Sam Peacocke
Production Company Robber’s Dog. A Film Company
Post Production Method Studios
Agency Producer Esta Lau
Editor Peter Sciberra
Photographer Toby Dixon
Producer Kia Scott
Art Buyer Tania Muller
Music & Sound Production Sound Reservoir/Lukas Farry
Digital Designer Matthew Hughes
Interaction Lead Nev Fordyce
Digital Project Manager Rachel O’Toole
DoP Anna Howard
Illustrator Phillip Small @ Watermark
Business Lead Sam Viney
Account Director Nicki Fazal
Account Executive Jodie Lenne, Sara Byrne