Aldi Film Bacon by BMF Sydney

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Industry Supermarkets
Media Film
Market Australia
Agency BMF Sydney
Executive Creative Director Alex Derwin
Creative Director David Fraser, Dantie Van Der Merwe
Art Director Jack Robertson, Jane Tjokrowidjaja
Copywriter Millicent Malcolm, Emily Field, Lisa Down, Rob Boddington
Production Helium
Director Giovanni Pacialeo
Released July 2018

Credits & Description

Agency: bmf
Executive Creative Director: Alex Derwin
Creative Directors: David Fraser and Dantie van der Merwe
Art Directors: Jack Robertson and Jane Tjokrowidjaja
Copywriters: Millicent Malcolm, Lisa Down, Emily Field and Rob Boddington
Executive Planning Director: Christina Aventi
Head of Planning: Ali Tilling
Planner: Kellie Box
Managing Director: Steve McArdle
General Manager, ALDI: Paul Coles
Senior Account Director: Aisling Colley
Account Director: Sid De
Senior Account Manager: Olivia Longson
Account Manager: James Arnold
Account Executive: India Gates
Agency Producer: Katie Harper
Director: Giovanni Pacialeo
Production Company: Helium
Post Production: Vandal
Editor: Patrick Townsend (Offline) and Phil Stuart-Jones (Online)
Producer: Ben O’Donnell
Music and Sound Production: Rumble Studios
DoP: Viv Scanu

ALDI Marketing Director: Mark Richardson
ALDI Marketing Manager: Lachlan Sweet
ALDI Marketing Assistants: Katherine Franulovich and Madeline Caleo
Published: July 2018
In a sea of sameness, ALDI is different, Good Different. Its shopping experience and product offering is like no other: bringing high quality products at the lowest possible prices to customers – every day.
BMF’s rapid, low-cost factory for simple product/price advertising has produced over 64 TV ads, 48 OOH executions, more than 60 radio ads, along with weekly catalogue, website, in store POS and social posts. With a healthy dose of ALDI humour and retail tactics, including individual product/price ads and basket competitor comparisons. Here is a selection of the best: