Aldi Film Carrot, 2 by McCann Manchester

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Carrot, 2

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Industry Supermarkets
Media Film
Market United Kingdom
Agency McCann Manchester
Executive Creative Director Dave Price, Neil Lancaster, Rob Doubal
Creative Clive Davis, Andy Fenton
Production Psyop
Director Kylie Matulick, Todd Mueller
Production Stink
Released July 2016


Roses Creative Awards 2017
Tv/cinema Tv/ Cinema Campaign Gold

Credits & Description

Discount supermarket Aldi was finally unveiled as the brand behind the anonymous teasers which were planted across the country, featuring a lone carrot and the verse, 'Legends aren't born they're grown'. The discounters Christmas advert titled, The Amazing Christmas Carrot, finally puts to rest the curiosity behind the carrot. Narrated by actor and Golden Globe winner, Jim Broadbent the beautiful story is accompanied by the iconic John Williams' Home Alone soundtrack.
Media: TV
Client: ALDI
Agency: McCann London
Agency: Mccann Manchester
Production: Psyop @ Stink
Country: United Kingdom
Director: Todd Mueller
Director: Kylie Matulick
Executive Creative Director: Dave Price
Executive Creative Director: Neil Lancaster
Executive Creative Director: Rob Doubal
Creative team: Clive Davis
Creative team: Andy Fenton
Agency Producer: Lucy Moore
Managing Partner: Simon Buchanan
Account Director: Laura Mckinlay
Planning Director: Theo Izzard-Brown, Jamie Peate
On Christmas Eve, millions of excited children leave a mince pie for Santa and a carrot for his reindeer by the chimney breast. We dramatised this charming tradition to make a humble, everyday carrot the hero of the Aldi Christmas campaign. A magical way to communicate the brand positioning of ‘Everyday Amazing’.