Aldi Film Knot by BMF Australia

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Knot

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Industry Department Stores & Shopping Malls
Media Film
Market Australia
Agency BMF Australia
Associate Creative Director David Fraser, Dantie Van Der Merwe
Executive Creative Director Cam Blackley
Creative Director Alex Derwin
Designer Matthew Hughes
Production Scoundrel
Director James Dive
Released November 2017

Credits & Description

Brand: Aldi
Agency: BMF
Executive Creative Director: Cam Blackley
Creative Director: Alex Derwin
Associate Creative Directors: David Fraser and Dantie Van der Merwe
Designer: Matthew Hughes
Executive Planning Director: Christina Aventi
Head of Planning: Hugh Munro
Planning Executive: Kellie Box
Managing Director: Steve McArdle
Group Account Director: Toby Hussey
Account Director: Sid De
Account Executive: Rebecca O’Hanlon
Agency Producers: Jenny Lee-Archer and Esta Lau
Director: James Dive
Production Company: Scoundrel
Executive Producer: Kate Gooden
Executive Producer: Adrian Shapiro
DoP: Germain McMicking
Post Production: Blackbird
Editor: Dan Lee @ The Butchery
Sound: Rumble Studios
Radio Jingles: Rumble Studios
Engineer (Radio): Cam Milne 
Composers (Radio): Johnny Green and Lance Gurisik

Client Credits:
Marketing Director: Mark Richardson
Marketing Manager: Kylie Warnke
Marketing Assistant: Katherine Franulovich

Media Agency: Zenith

ALDI SETS epic reminders for its weekly special buys

ALDI Special Buys sales are famous for limited stock at ridiculously low prices. And there’s only one way to make 170% sure you don’t miss out: set an Epic Reminder. To help ALDI customers remember, and make the retail message stand out, BMF created a series of TV and radio ads with incredibly Epic Reminder suggestions.

“Very few clients will let you break a man’s arm and tie it in a knot, but ALDI understands the importance of reminding Australians that outdoor bug zappers and ceiling fans are on sale. Epic Reminders will be an ongoing platform across multiple touchpoints, so we’ll keep looking for ways to jog people’s memories in the coming months,” says BMF Creative Director, Alex Derwin.

Says an ALDI spokesperson: “ALDI is famous for its variety of interesting and unusual Special Buys. However our customers are busy, so remembering which items go on sale and when, isn’t always easy. Hence “Epic Reminders” – a campaign to jog the memory of every Australian looking for high quality products at great prices.”

The Special Buys campaign includes reminders throughout the whole year in the form of TV, radio, social and supported by digital display.