Aldi Film Low Fat Cereal by McCann Manchester

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Low Fat Cereal

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Industry Supermarkets
Media Film
Market United Kingdom
Agency McCann Manchester
Released June 2012

Awards

Epica Awards 2012
TV/Cinema commercial Retail Services Silver

Credits & Description

Agency (city): McCann Manchester
Creative Director(s): Dave Price, Neil Lancaster
Copywriter(s): Neil Lancaster
Art Director(s): Dave Price
Description
Supermarket own-label products are usually poor in quality. Aldi products are actually high in quality.
So we likened their products to the best brands in the world. What's not to like?