Aldi Film Spread by McCann Manchester

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Industry Supermarkets
Media Film
Market United Kingdom
Agency McCann Manchester
Director Joe Bullman
Executive Creative Director Dave Price
Copywriter Neil Lancaster
Producer Kelly Doyle
Editor Simon Wilcox
Released June 2012

Awards

Epica Awards 2012
TV/Cinema commercial Retail Services Silver

Credits & Description

Advertiser: ALDI STORES
Agency: McCANN MANCHESTER
Category: Retail Stores
Art Director: Dave Price
Producer: Kelly Doyle
Creative Director: Neil Lancaster
Copywriter: Neil Lancaster
Post Production: Nice Biscuits
Sound Design/Arrangement: Wave
Executive Creative Director: Dave Price
Director: Joe Bullman
Editing Company: Loaded Dice
Editor: Simon Wilcox

Brief Explanation
People like big brands, but they also like Aldi brands. This film points out that the Aldi ones are, usually, around half the price or less.