Surfin' Santas by BMF Sydney for Aldi

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Surfin' Santas

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Industry Retail, Distribution & Rental companies
Media Film
Market Australia
Agency BMF Sydney
Director James Dive - The Glue Society
Executive Creative Director Carlos Alija, Laura Sampedro
Producer Adrian Shapiro
Photographer Tim Brockelbank
Editor Dan Lee At Karl Marks
Production Revolver
Production The Editors
Released December 2012

Credits & Description

Christmas in Australia. There's nothing like it. Sun, fun and Santa....on a surfboard.
In ALDI's first major Christmas campaign via BMF Sydney, a jolly race of fun-loving Surfing Santas hit the waves with a scrumptious ALDI ham to celebrate the Perfect Aussie Christmas.
The campaign launched with TV, outdoor, radio, catalogue, digital, print and POS, dispenses with the usual cliched White Christmas nonsense, and champions the unique way Aussies celebrate the silly season, while showcasing ALDI's great range of Christmas products.
Category: Retail services
Client: ALDI
Agency: BMF, Sydney
Production: Revolver
Country: Australia
Director: James Dive - The Glue Society
Executive Creative Director: Carlos Alija
Executive Creative Director: Laura Sampedro
Creative team: piero ruzzene
Creative team: Flavio Fonseca
Creative team: Katie Moore
Creative team: Janet Szabados
Producer: Adrian Shapiro
Head of Art: Sian Binder
Executive Producer: Michael Ritchie
DoP: Tim Tregoning
Account Director: Aisling Salmaggi
Planner: Alison Tilling
Post production: THE EDITORS
Agency Producer: Jenny Lee-Archer
Editor: Dan Lee
Photographer: Tim Brockelbank
Print Producer: Deborah Meighan
Music + Sound Production: Sonar Music
Managing Partner - Stephen McArdle
Retail Creative Team - Pauline Gooding
Retail Creative Team - Sophia Coghlan
Retail Creative Team - Gabrielle Teasdell
Interaction Lead - Nev Fordyce
Digital Designer - Matthew Hughes
Digital Architect - Tim Hill
Art Buyer - Sarah Thompson
Production Designer - Aaron Crothers
Business Lead - Samuel Viney
Catalogue Lead - Jessica Byrnes
Account Executive - Jodie Lenne